Clean, responsive design
Starting from a clean slate, Balefire was able to design the website from the ground up. The Dual Defense Firearms website is a fully responsive design allowing content to fit on any size of device including mobile phones, tablets, desktop computers as well as wide screens. This is a key ingredient the search engines like to see when understanding how to rank your website. Since the majority of users to a website are now mobile, having a mobile friendly website design is key.View Dual Defense Firearms in our portfolio
Quality content is key
The website copy was developed from scratch by Balefire. It includes quality content about the products and services that Dual Defense Firearms has to offer. Quality content includes detailed descriptions about the types of firearms they sell, the brands they carry, they types of customizations they make to weapons and other details about their business. And while text copy is important, we also added key images which help to tell the story.
Optimized code for speed
The website is developed with a minimal amount of code, all optimized for quick load times and happier customers. One of the main goals for this project was to develop a website for Dual Defense Firearms that loaded fast and kept customers happy. The last thing a new business owner wants is a slow loading website which detours customers from visiting and converting to leads.Request free SEO evaluation
On and off-site optimization
While a well optimized website is important for SEO, off-site optimizations are equally important. Off-site optimizations include claiming and verifying important directory listings, social website accounts and review sites. It is important that each of these types of off-site accounts have accurate business information and are claimed by the business owner. Balefire worked with Dual Defense Firearms to claim listings with all the major directories and review sites, presenting a uniform presence to the big search engines.
In the beginning I was getting 2-3 calls a week and no emails from customers. Now that Balefire has my website performing well on Google, I get 15-20 calls a day and 6-8 customer emails each week.
I now realize the importance of SEO for my website. Balefire is great to work with and very professional. They allow me to focus on my business instead of worrying about online marketing.